Facebook finally caved into mounting pressure and expectation this April, unveiling its much anticipated 'Home' app. But what do industry experts make of the concept and Facebook's latest strategy?
Marketing 2.0 - Mobile Marketing
As the mobile and digital age continues to take a strangle hold on modern day marketing, it requires a certain level of entrepreneurship to stand out from the crowd, and Erich Wasserman has achieved just that
One of Australia's fastest growing companies has established itself in the UK to transform online retail
Nick Millward, Product & Strategy Director at Upstream, advises retailers to think carefully about how many promotions they send out over digital channels at the risk of turning consumers off
Business Review Europe speaks to Joe Evea at Digital Cinema Media about the latest trends in cinema advertising
Business Review Europe takes a look at how to engage customers with social channels Draw Something, Instagram and Pinterest
With the London Olympics approaching every brand seems to be sponsoring the Games - what are the benefits both long term and short term?
Shazam and ITV have signed a pioneering marketing deal, which will allow viewers to see more advert content and shop online via a smartphone app
Geofencing and similar location based advertising techniques are rising in popularity owing to the ability to capture a target audience, take a look at how the likes of Gap, O2 and Tesco have rolled out these services
London 2012 Olympics: Games caught in the middle of bitter battle between sportswear giants Adidas and Nike