Augmented reality is having an impact on the way large companies market their products, however Business Review Europe takes a look at the future of the technology and realises it's more than just a gimmick
Popular bookshop Waterstone's has sparked outrage among punctuation experts and Tweeters alike by removing the apostrophe from its name
Mobile is changing the way we sell and buy and it is becoming increasingly central to consumers' lives. They expect to access information, services and communicate 24/7. With this in mind, what else do more than 50 million people have with them all the time that could be useful for this? The answer is the mobile phone
Apple has taken a leaf out of Coca Cola's book by using Santa and Christmas advertising to promote some of its most successful products; the iPhone 4S and digital assistant Siri
Two poster ads promoting Marks & Spencer's Autograph lingerie range have been banned by the Advertising Standards Authority (ASA) owing to their "overtly sexual" nature
Coffee house giant Starbucks is installing a mobile payment system in the form of an iPhone app in 700 of its outlets across the UK and Ireland following a successful roll out in the US
This festive season, eBay is launching its first UK shop, which will allows shoppers to browse in-store before making a purchase online highlighting the growing trend of online retailers moving to the high street
How can your company receive more foot-fall by using social media tool Foursquare? Business Review Europe explains how
Business Review Europe outlines changes to the Facebook and Google+ social networking apps
Today, businesses must be socially aware and it's vital that you keep your audience up to date with any developments in whichever way suits them be it via phone, iPad, email or print. Business Review Europe looks at the relevance of ensuring your business 'stays in touch' with its consumers
