When JK Rowling gets together with tweeting supremo Stephen Fry, the results are going to be popular. So this year’s Light a Birthday Candle for Lumos ensured a highly successful International Children’s Day by using Fry’s Twitter power to drive donations and awareness.
Throughout the day-long campaign, hosting provider UKFast was on hand to make sure that every visitor was able to reach the website, learn more and make their donations. Lumos, the charity founded by JK Rowling, launched the campaign on International Children’s Day; 1st June.
The Light a Birthday Candle campaign asks people worldwide to host their own birthday party to support the project, along with lighting a virtual candle for children in institutions in Central and Eastern Europe.
“Over a million children and young people live in large residential institutions across Central and Eastern Europe. Separated from their families and isolated from their community, they receive little human or emotional contact,” says Lumos Chief Executive, Georgette Mulheir. “While some of these children will never know their actual date of birth, many institutions choose 1 June, International Children’s Day, as the day when all children have their ‘birthday’, further eroding their sense of individuality.”
The campaign has garnered much celebrity backing with chefs such as Simon Rimmer, Ainsley Harriot and Phil Vickery donating tea party recipes.
With such high profile support, Lumos, along with their website developer Bug Interactive, created a website able to cope with a huge influx of visitors. Enlisting the help of award winning hosting provider, UKFast, the site was hit by an extraordinary number of visitors but managed to respond to them all.
Lawrence Jones, MD of UKFast, said “As soon as we were approached by Bug Interactive to work on this initiative, I knew we had to do everything possible to support this fantastic charity. For many in the Western World, it is inconceivable that a child might not have a birthday party, let alone know when their birthday is. This campaign is so simple yet can make a real difference to the lives of children. We are delighted to be able to help Lumos with their Light a Birthday Candle campaign.”
As well as giving the charity the hardware and software needed to support their website, UKFast got into the spirit by hosting a bake sale of their own on June 1st with all proceeds going to the Light a Birthday Candle Campaign.
Jones enthuses, “Even though the date has past, I encourage everyone to donate to this fantastic cause. If you are interested in supporting Lumos and their Light a Birthday Candle campaign, please visit http://www.lightabirthdaycandle.org.uk/.”