McLaren is one of the most exclusive brands in the world and yet since its inception more than 40 years ago it has retained its exclusivity while still appealing to the masses
With the London 2012 Olympic Games fast approaching Business Review Europe looks at the impact it's going to have on the UK economy. Abigail Phillips asks if the Games will be able to pull the UK out of recession in the long term
Geofencing and similar location based advertising techniques are rising in popularity owing to the ability to capture a target audience, take a look at how the likes of Gap, O2 and Tesco have rolled out these services
Google has just launched the first augmented reality visor names Project Glass, with this in mind Business Review Europe asks what impact this will have on social media platforms