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O2 launches innovative digital wallet

O2 has launched the first 'digital wallet' intended to transform the way people manage their finances

Google Drive goes head to head with Dropbox

Google Drive, a cloud based system that stores documents, photos, video and other digital content, rivals popular storage application Dropbox

Shazam and ITV collaborate for advertising first

Shazam and ITV have signed a pioneering marketing deal, which will allow viewers to see more advert content and shop online via a smartphone app

John Lewis rolls out Virtual Fashion Mirrors

John Lewis is trialling Virtual Fashion Mirrors at its flagship store on London's Oxford Street

The master behind McLaren the super brand

McLaren is one of the most exclusive brands in the world and yet since its inception more than 40 years ago it has retained its exclusivity while still appealing to the masses

What impact will London 2012 have on the UK economy?

With the London 2012 Olympic Games fast approaching Business Review Europe looks at the impact it's going to have on the UK economy. Abigail Phillips asks if the Games will be able to pull the UK out of recession in the long term

The future of in-car entertainment and technology

Driving is becoming less about getting from one place to another and more about an expression of freedom, social interaction and independence

Geofencing rises as the latest advertising phenomenon

Geofencing and similar location based advertising techniques are rising in popularity owing to the ability to capture a target audience, take a look at how the likes of Gap, O2 and Tesco have rolled out these services

Google Project Glass to change the face of social media

Google has just launched the first augmented reality visor names Project Glass, with this in mind Business Review Europe asks what impact this will have on social media platforms

London 2012 Olympic slogan revealed

One hundred days before the Games kick off, the organisers of the London Olympic have revealed the official slogan


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